FRED®

the market is ready for a new pear … go!

FRED®‚ is…

 modern and fresh
 good for travelling
 healthy and dynamic
 innovative
 natural
 diverse
 unsophisticated
 cheeky

FRED® isn‘t…

exotic but new 
like an apple 
patronizing 
exhausting 
only organic 
complex 
ordinary 
arrogant